Dr Pepper is a carbonated soft drink created in the 1880s by Charles Alderton in Waco, Texas and first served around 1885 in Morrison’s Old Corner Drug Store in Waco, Texas – making it purported to be the oldest soft drink still sold today. Theories abound about the origins of the soft drink’s name. One conjecture is the “pep” refers to pepsin. Others believe the drink was named after a real Dr. Pepper and there too, is speculation as to whom the real Dr. Pepper was.
First marketed outside central Texas in 1904, Dr Pepper began expanding nationally in the 1920s requiring the first advertising to be created. It featured the energy value of Dr Pepper, which was summed up with, “Drink a Bite to Eat At 10, 2, and 4 o’clock.” Hence, the clock used on many of the early advertising pieces – and the basis for the Pepper Place clock icon found in signage around the “Place” today.